SEO for Growth
Nationally Recognized Google Experts Right Here in Kansas City
The jury is out. For companies that are serious about growth, it’s no longer possible to ignore Google.
Google has become much more than a successful tech company. “Googling” is now a fundamental part of the modern day purchase process. Last year, there were over 65,000 searches per second.
Consider these statistics:
- 50% of Internet users judge the credibility of a company by its website [Source: Stanford University]
- 71% of B2B researchers start their research with a generic Internet search. [Source: Google]
- 88% of consumers trust online reviews as much as personal recommendations. [Source: BrightLocal]
- 43% of consumers do online research while in the store. [Source: WordStream]
Search engine optimization or “SEO” relates to all the things your company needs to do to get its website to pop up on the first page of Google’s organic “unpaid” search results. Every company wants to get top search engine rankings, because that’s where all the action is. Yet, to most business owners, SEO is just a buzzword or a mysterious “dark art” of digital marketing.
However, thanks to the collaboration between John Jantsch, the Wall Street Journal bestselling author of Duct Tape Marketing, and Phil Singleton, Kansas City’s top SEO expert, business owners now have access to a guide that will take the mystery out of Google rankings in one weekend. Their partnership and collaboration led to the creation of SEO for Growth, a new book on SEO that helps entrepreneurs quickly understand how Google works, and how to derive SEO value from all of a company’s marketing efforts.
About the Authors
John Jantsch is a renowned small business marketing expert and the creator of the Duct Tape Marketing System and the Duct Tape Marketing Consulting Network. John is a digital marketing thought leader and a veteran speaker with more than 500 successful events behind him. His podcast, The Duct Tape Marketing Podcast — a top-ten marketing show on iTunes — was called a “must listen” by Fast Company magazine. Huffington Post calls John one of the top 100 “Must Follow” on Twitter, and Forbes named Duct Tape Marketing (www.ducttapemarketing.com) one of the 100 Best Websites for Entrepreneurs.
Phil Singleton is a self-described “SEO grunt” with a ton of Main Street experience. His agency, Kansas City Web Design, has been the metro’s top ranked web development company for over a decade. In addition to being a co-author of SEO for Growth, Phil has written and co-written a number of other popular marketing books, including the award-winning The Small Business Owner’s Guide to Local Lead Generation. In 2016, Phil also developed an SEO website technology that currently powers over 35,000 websites around the globe.
What is the Market Saying?
SEO for Growth made several top ten marketing and seo book lists in 2016 and 2017 including on Forbes, Huffington Post, BloggerLocal and Oracle.com. Over 50 top social media, SEO and digital marketing experts have endorsed SEO for Growth:
“John and Phil hit the nail on the head. The way people shop and buy has fundamentally changed, an inbound strategy is now a necessity for getting found online and growing your business.”
~ Brian Halligan, Co-founder and CEO, HubSpot
“Too many web designers and business owners treat SEO as an afterthought. SEO for Growth will show you how to build a lead generating website from the ground up.”
~ Larry Kim, Founder and CTO, WordStream, Inc.
“Networking and referral marketing will always be critical small business marketing tactics, but today’s buyer often follows a word-of-mouth recommendation with a Google search. SEO for Growth will show you how to create a web presence that will help you convert more of your referral leads.”
~ Dr. Ivan Misner, founder of BNI and NY Times Bestselling Co-Author of Masters of Networking
Who Is SEO for Growth For?
When John and Phil decided to write SEO for Growth, the audience they had in mind was business owners, executives, and virtually anyone else who wants to be found online.
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks”. The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message, to retaining customers and building relationships for growth; and leveraging the assets you build for payoff.
From this book, you’ll also learn how to:
- Create and re-purpose content and plan an editorial calendar
- Learn from a beginner SEO Glossary that will quickly help you understand the basics
- Use different social media channels to generate engagement with your content
- Build and manage your online reputation, plus handle negative reviews
- Do quality link building without resorting to the shady practices Google now penalizes
- Conduct keyword research to optimize your website and all of your content
- Use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
- Build a revenue generating website that will help power your company’s growth for years to come
Learn more at: www.SEOforGrowth.com