A Beginner’s Guide to CBD


With ground-breaking research backed by science, CBD oil is on track to become a widely accepted part of the wellness market.

Story by Ann Butenas

As more doctors, scientists and consumers experience the myriad benefits of cannabidiol, also referred to as CBD, it may just be a matter of time before this naturally occurring cannabinoid derived from the cannabis plant becomes a regulated component of wellness products. CBD is a popular natural remedy used for many common ailments. It is one of over 100 chemical compounds referred to as cannabinoids found in the cannabis or marijuana plant. But don’t worry; the main psychoactive cannabinoid found in cannabis that causes the sensation of getting “high” – tetrahydrocannabinol (THC) – is not contained in CBD and as such has become an attractive option for individuals seeking relief from pain and other issues without the fear of mind-altering side effects commonly associated with marijuana or certain pharmaceutical drugs.

CBD oil is created by extracting CBD from the cannabis plant and subsequently using a carrier oil like hemp or coconut. It’s gaining momentum in the health and wellness world, with some scientific studies confirming it may ease symptoms of ailments like chronic pain and anxiety.

Understanding CBD and Its Benefits

Widely regarded as an effective product to manage and treat pain, CBD works with the endocannabinoid system, which is a highly-specialized part of the human body that helps regulate sleep, appetite, pain response and the immune system. The endocannabinoids, which are naturally produced in the body, act as neurotransmitters that work to bind the cannabinoid receptors to the body’s nervous system. When CBD enters the picture, it helps to reduce any chronic pain by targeting this receptor activity and in turn mitigating inflammation.

As owners of CBD American Shaman near 151st and Mur-Len Road in Olathe, Kansas, Nancy and Mike Burke wholly understand and appreciate the benefits of CBD oil. When Nancy was involved in an accident 17 years ago, the resulting chronic pain led her to rely on regular doses of opioids.  Bed-ridden for four years, Nancy gained weight, became depressed, and was virtually a prisoner in her own home. The simple act of even getting to the bathroom took every ounce of effort she could muster.

“If you have health issues, you need hope,” she reflected. “I lost hope until I found CBD, which eventually helped me to wean off the opioids.”

With pain comes anxiety, something with which Nancy became quite familiar during those challenging years. Had it not been for the introduction to CBD, Nancy knows she would never be working, let alone operating her own business. Although she still struggles with certain health and pain issues, they are far less troublesome and do not paralyze her emotionally.

“CBD restores hope and allows you to feel something besides pain and anguish,” she noted.

So, How Does CBD Work?

Nancy explained people’s bodies make their own cannabinoids called endocannabinoids, which are produced internally.

“Our bodies have two types of receptor sites on cells of the brain, internal organs and digestive tract,” she reported. “One is called CB1 and the other is called CB2. The CB1 receptors are mainly found in the nervous system, connective tissues, glands and organs. CB2 receptors are mainly found in the immune system and within the structures associated with immune function.”

According to CBD American Shaman’s literature, “These receptors send signals to produce an acid reducing protein, a process that cause a reduction of inflammation and pain. CBD signals the body to activate the naturally occurring endocannabinoid system, which helps the body maintain stability and health. Plant-based cannabinoids such as CBD help with the body’s health and wellness, also known as homeostasis. Further, because CBD boasts strong antioxidant (stronger than vitamins C and E), anti-inflammatory and neuroprotective properties, it is widely regarded as a natural way to promote brain health and overall wellness.”

Using a proprietary nanotechnology, CBD American Shaman represents the ultimate refinement of hemp oil concentrate, resulting in unmatched particle size and thereby putting cannabinoids in their most bio-active state. As a result, the cannabinoids have a broader surface area upon which to work.

“Imagine a basketball full of BBs sitting on your kitchen floor,” advised Nancy. “By itself, it covers just a small portion of the floor.  When that ball is broken up and the BBs spill out all over the floor, that is an example of what our nanotechnology does. It breaks large lipid balls full of cannabinoids down thousands of times to the molecular level, making it easier for the body to absorb it. This process makes the concentrate far more potent and the delivery time to the cells in just seconds as opposed to hours.”

Nancy indicated there are many ways CBD oil benefits individuals, and usage for the products is varied. From wellness to pain relief, beauty products and even pet health, CBD spans a wide spectrum of applications.

“American Shamon products are GMO-free, produce no known side effects and are all natural,” said Nancy. “Product selection includes tinctures, water solubles, topicals, gummies, brownies, candies and more.”

Wellness and Beauty

Supporters of CBD in a wide variety of products claim the compound works on everything from headaches to aching joints, aids in relief from anxiety and skin conditions, as well as relaxes and rejuvenates all parts of the body. To that end, CBD can also be found in various bath and body products, face cream, brews, teas, sports recovery capsules, muscle salves, coffee and so much more.

“With skin lotions, for example, they are so emollient you only need a peas-sized amount and is great for muscle restoration. A lot of golfers, runners and other athletes get really good results from this,” expressed Nancy.


Even dogs, cats and horses can appreciate the benefits of CBD. “We have products that provide relief for pets with arthritis, joint disorder, hip issues and issues potentially associated with apprehension,” stated Nancy.

FDA and CBD Products

It is important to note the FDA has not yet taken steps to regulate the production of CBD-based products. There is critical and ample research that still needs to be done with respect to understanding safe interactions between CBD and other medications. However, as continued clinical trials progress and more success stories emerge, it is anticipated CBD oil will become a more widely accepted part of healthcare.

“My life was destroyed before I found CBD,” Nancy emphasized. “Now it is my responsibility to help others who may be experiencing similar issues.”

Nancy cautioned that individual results may vary when taking CBD.

“Everyone is different and it affects people in different ways,” she stated. “However, for me is was an alternative to opioids and I believe it can be for others. There are also no known side effects, but it is best to consult your doctor first prior to use, especially if you are experiencing a rare issue.”

Please remember, too: you should always consult your doctor before adding CBD to your health regimen.

Sources:  midlandhealth.com, healtheuropa.eu, cbdamericanshaman.com